Many baristas work within the coffee supply chain, each guided by their own beliefs and philosophies. Some focus on communicating with customers and providing hospitality. Others strive for technical perfection. And still others aim to become world champions. Though their goals may differ, even slightly, it's certain that each path leads towards creating an outstanding cup of coffee.
These videos are a short series called Dial In. Through the through these stories, we intend to share the passion and philosophy of a diverse group of baristas with you. We hope these glimpses into their routine make your own coffee journey even more significant.
What defines those who succeed? And what’s the driving force for Daiki Hatakeyama, last year’s Brewers Cup Japan champion? With a focus on what is in front of him and finding joy in improving, he says it directly benefits his customers. Hatakeyama runs Bespoke Coffee Roasters in Saitama, Japan.
Who is Daiki Hatakeyama
Daiki Hatakeyama is a celebrated Japanese barista and coffee roaster. He is the owner of Bespoke Coffee Roasters in Saitama, Japan. He is primarily known for his exceptional skill in manual coffee brewing, a talent that led him to be the first person in history to win both the Japan Hand-Drip Championship and the Japan Brewers Cup in the same year (2019). He further distinguished himself by achieving second place in the 2021 World Brewers Cup. Hatakeyama now shares his expertise through masterclasses and online content, focusing on advanced brewing theory and precise measurement techniques.