Many baristas work within the coffee supply chain, each guided by their own beliefs and philosophies. Some focus on communicating with customers and providing hospitality. Others strive for technical perfection. And still others aim to become world champions. Though their goals may differ, even slightly, it's certain that each path leads towards creating an outstanding cup of coffee.
These videos are a short series called Dial In. Through the through these stories, we intend to share the passion and philosophy of a diverse group of baristas with you. We hope these glimpses into their routine make your own coffee journey even more significant.
Great hospitality is a goal for many. Emi Ito, who obtained silver in the 2024 Japanese Brewers Cup, explains her approach. The general manager at Osaka’s Barista Map Coffee Roasters, Ito sees hospitality as personal to each customer. She explains the importance of treating every brew like it is for the stage and the benefits of simplicity.
Who is Emi Ito
Emi Ito is a prominent Japanese barista who serves as the Head of Coffee General Manager at BARISTA MAP Coffee Roasters in Osaka, Japan. She gained significant recognition for winning the silver medal (2nd place) in the 2024 Japanese Brewers Cup (JBrC). Ito is known for her coffee philosophy that emphasizes simplicity in brewing and a personalized approach to customer hospitality, treating every coffee preparation as if it were for a competition stage. She has expressed a long-term goal of winning a world championship title to serve customers globally.