Many baristas work within the coffee supply chain, each guided by their own beliefs and philosophies. Some focus on communicating with customers and providing hospitality. Others strive for technical perfection. And still others aim to become world champions. Though their goals may differ, even slightly, it's certain that each path leads towards creating an outstanding cup of coffee.
These videos are a short series called Dial In. Through the through these stories, we intend to share the passion and philosophy of a diverse group of baristas with you. We hope these glimpses into their routine make your own coffee journey even more significant.
As a barista, what should we consider for sustainable development? We believe every barista is looking for ways to improve their coffee journey, which continues every day. Geunha Park, CEO of Fritz Coffee Company, Korea, shares his thoughts on the proactive attitude he hopes every barista can adopt.
Who is Geunha Park
Geunha Park is a renowned South Korean barista, the co-founder and key figure behind Seoul's popular Fritz Coffee Company. Known for his 2014 national barista championship win, he has a passion for sustainable coffee sourcing, blending, and green bean expertise. He is a cafe owner with impactful industry leadership in Korea. He transformed his early coffee fascination, sparked during military service, into a successful roasting business, emphasizing ethical choices and hospitality.